Bringing Out the Best Practical Applications for Creativity I constantly preach how creativity is important to innovation and I stress the importance of seeing life through someone else's eyes. Never has that been more obvious to me than after accidentally breaking my wrist. I've wondered how do people with arthritis button pants or put on a watch? Simple things have become more challenging, and in the process of performing life's functions I've thought this may be how inventors of gadgets and medical devices come up with their ideas? Did the person that invented a button aid face the same situation as the arthritic person trying to be independent? While phone apps are trendy and convenient has the creative energy that went into their development improved anyone's life, or rather filled a marketing program? Truly innovative ideas come out when a company or individual is inspired to improve the human existence. What company has contributed to society more, the so...