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Adobe What?


Sadly, summer is winding down. With shorter days I find myself indoors more often and catching up on the computer. I've been more of a visitor than an active participant online. Tonight however, I was inspired to write a blog entry after hearing one of my biggest pet peeves on the 11 p.m. news. There was a story about a virus that starts from the "Adobe program." Which Adobe program? Adobe makes many products, software and fonts. As a graphic designer, we often hear clients or fellow non-design employees in our organizations make this mistake. Here is my appeal to those of you who may be guilty of making your designer friends cringe.



Dear computer users that occasionally use pdfs,

Just a note to correct a common misnomer often stated by Microsoft users. In the story about a computer virus, the writers had a reporter state that the virus was caused by "the Adobe program." Adobe makes many programs and fonts. Adobe is the Brand and Acrobat, Photoshop, Illustrator, Dreamweaver, etc are the programs. This would be like describing a Honda Accord as a Honda.

Since I use both Microsoft and Adobe, but my work relies heavily on using various platforms of Adobe software, I have seen that the misunderstanding comes from Microsoft software. Many platforms of Microsoft have an option to save a file as an Adobe PDF, in reality it should be an Acrobat or Adobe Acrobat PDF.

As a Graphic Designer, it would be great to hear the terms being used correctly on the news, in your organizations, or even in casual conversation. It has to start somewhere!

Thanks for listening.


* Photo "Stop Saying That!" by Janet Pahlau
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